Design is Not What You See. Design is How Something Works. For every design you see, there are countless designs that don’t make the cut. I’ve run dozens of workshops to find product market fit and product user fit. The examples included here are from workshops...
Component-Level Product Design Product design involves six phases of work and includes collaboration across multiple teams. The design process is focused on delivering components that are flexible, intuitive, accessible and measurable. The design process is built to...
Measuring Success Design is subjective, results are not. Product performance is the result of user-centered design, strategic reporting, and rapid iteration. Leading Indicators of Success Mixpanel dashboards provide real-time data and reporting on product success...
Case Study: Web Design I’ve been working with Carolina Rides since 2021, incrementally designing and maintaining their eCommerce website. I work directly with the owner and a graphic designer/photographer and lead their digital experience design. My...
Shaping Our Team I have always been in charge of high-growth design teams as the result of high revenue generation or acquisitions. In the past 10 years, I’ve grown a team from 3 to 32, and another from 1 to 8. I also took over an existing design team of 12 in a...
