Case Study: Web Design

I’ve been working with Carolina Rides since 2021, incrementally designing and maintaining their eCommerce website. I work directly with the owner and a graphic designer/photographer and lead their digital experience design.

My responsibilities include page design, development, video production, eCommerce design and management, Search Engine Optimization, website analytics and Google Ad campaigns.


KAASPEED landing page

Landing Page Design

After our initial launch sales were not where we expected then, so we redesigned then home page to perform better on mobile devices.

A custom product configurator and direct checkout process was launched in parallel with a national campaign to drive sales.



landing page for Radinn Jetboards
radinn mobile site

Graphic Design on a Budget

Short timelines and limited budgets meant we could not do proper photoshoots, so I had to create design assets from scratch. The box graphic was created from scratch in Photoshop using Smart Objects, while a visual identity was created to emphasize speed and performance.

battery design
jetpack design
box design