Would you rather fail fast, or succeed faster? If you chose success, the MVUX Book is for you. MVUX is a new way of thinking about users, experience & design. MVUX is about succeeding faster – a perfect compliment to the “fail fast” approach of Agile Design.

MVUX (Minimum Viable User Experience) book cover

Table of Contents

[toggle_group type=”accordion”] [toggle title=”Goal S.W.O.T.S.”]

  • Defining Goals
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Success Criteria

[/toggle] [toggle title=”The Four Cs”]

  • Confused
  • Curious
  • Convinced
  • Continuing

[/toggle] [toggle title=”Should I Design It?”]

  • Does it save time?
  • Does it feel good?
  • Does it make money?

[/toggle] [toggle title=”Communicating Design”]

  • Why, How and What
  • Design as a Mission
  • Seeking “No”

[/toggle] [toggle title=”Conversion Paths”]

  • Design for Conversion
  • Show and Tell the Story

[/toggle] [toggle title=”Target Audiences”]

  • Going Beyond The Four Cs
  • Test with Real People

[/toggle] [toggle title=”Measure Everything”]

  • What to Measure
  • How to Measure

[/toggle] [toggle title=”Prototype”]

  • Learn as Fast as Possible
  • Tools of the Trade

[/toggle] [toggle title=”Test, Learn and Iterate”]

  • Bring it all Together
  • Did we succeed?
  • Next Goal

[/toggle] [/toggle_group]

Back Cover

Good User Experience Design is hard; it takes a long time and your project scopes are shrinking. Luckily for you, there is a faster, more cost-effective way called Minimum Viable User Experience (MVUX). MVUX is a new way of thinking about users, experience and design. It’s about doing the absolute minimum amount of work to get the absolute maximum return. This is where “Less is More” meets User Experience Design; it gives Lean UX something to lean on, and is a perfect compliment to Agile Design methodologies.

Simplicity Works

MVUX replaces complexity with simple, easy-to-understand design principals that can be incorporated into any project. It’s a bullet-proof foundation focused on objective user experience design and communication between project teams and stakeholders.

Design for Yes

Do you know anybody who doesn’t need more time, more joy, or more money? Those are things that most people would say “Yes” to. MVUX shows you how to design solutions that are proven to save time, feel good and make money.

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