Handcrafted content and strategies for multi-channel marketing campaigns. Create, Optimize, Measure and Publish Once for Success Everywhere.

COMPOSE book cover

Table of Contents

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  • Start with What You Know
  • Handcrafted Content
  • The Content Engine

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  • Communication Channels
  • Ranking Factors
  • Facts & Figures

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  • Tools & Software
  • Measuring Social Media
  • Measuring Your Website

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  • Websites
  • Email
  • Social Networks
  • Indirect Channels
  • Direct Mail
  • YouTube & Vimeo
  • Search Engines
  • Directories

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  • Publishing Tools
  • Does it feel good?
  • Does it make money?

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  • Why, How and What
  • Design as a Mission
  • Seeking “No”

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  • Design for Conversion
  • Show and Tell the Story

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Back Cover

They say, the more things change, the more they stay the same, which is true for multi-channel marketing campaigns. What works in marketing today is the same thing that worked 50 years ago. Discover how easy it is to launch your campaign by leveraging the similarities and strengths of Facebook, Twitter, Pinterest, YouTube, Email and more. COMPOSE shows you how to turn what you already know into an effective, multi-channel marketing campaign.

A Content Engine

Reaching the entire world with your campaign begins with 120 simple, handcrafted characters. The COMPOSE Content Engine will help you take what you already know and show you how to apply it to multi-channel marketing campaigns.

The Hub & Spoke

There are more similarities between Twitter, Facebook, Pinterest, YouTube, Email and others than there are differences. It’s the similarities that make it easy to distribute your campaign across every channel, all at once.

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